Most recommended law firms in the UK by AI assistants
October 2026. We asked an AI assistant that searches Google 3 questions and counted which law firms it named, and how often. It is a snapshot, not an endorsement or a paid ranking.
Most recommended law firms in the UK
| Rank | Business | How often | Average position | Website | Check your own brand |
|---|---|---|---|---|---|
| 1 | A&O Shearman | Named in 3 of 3 answers | 1.0 | – | Is this you? Run a live check → |
| 2 | Clifford Chance | Named in 3 of 3 answers | 3.3 | – | Is this you? Run a live check → |
| 3 | Freshfields Bruckhaus Deringer | Named in 3 of 3 answers | 6.3 | – | Is this you? Run a live check → |
| 4 | Herbert Smith Freehills | Named in 3 of 3 answers | 8.7 | – | Is this you? Run a live check → |
| 5 | Slaughter and May | Named in 3 of 3 answers | 10.3 | – | Is this you? Run a live check → |
| 6 | Ashurst | Named in 2 of 3 answers | 5.0 | – | Is this you? Run a live check → |
| 7 | Clyde & Co | Named in 2 of 3 answers | 5.0 | – | Is this you? Run a live check → |
| 8 | CMS | Named in 2 of 3 answers | 5.0 | – | Is this you? Run a live check → |
| 9 | Addleshaw Goddard | Named in 2 of 3 answers | 7.5 | – | Is this you? Run a live check → |
| 10 | Linklaters | Named in 2 of 3 answers | 8.0 | – | Is this you? Run a live check → |
Average position is where the business came in the answers that named it: 1 is the first business named. Websites are the businesses' own, where the assistant stated or cited them.
Where AI looks
To answer, the assistant searched Google and cited these sources. They are the pages that shape who gets recommended, and the places to be listed.
Most cited sites
- legal500.comcited in 3 of 3 answers
- chambers.comcited in 2 of 3 answers
- thelawyer.comcited in 2 of 3 answers
- en.wikipedia.orgcited in 2 of 3 answers
- legalcheek.comcited in 2 of 3 answers
- prospects.ac.ukcited in 2 of 3 answers
- bcgsearch.comcited in 1 of 3 answers
- chambersstudent.co.ukcited in 1 of 3 answers
- goodfirms.cocited in 1 of 3 answers
- jenner.comcited in 1 of 3 answers
Most cited pages
- legal500.com/c/london3 of 3
- wikipedia.org2 of 3
- legalcheek.com/the-firms-most-list2 of 3
- prospects.ac.uk/jobs-and-work-experience/job-sectors/law-sector/top-uk-law-firms2 of 3
- bcgsearch.com/bestlawfirms/loc-2577097/london/london1 of 3
- chambers.com/legal-guide/uk-11 of 3
- chambers.com/top-law-firms/london1 of 3
- chambersstudent.co.uk/law-firms/types-of-law-firm/national-law-firms1 of 3
- goodfirms.co/law-firms/london1 of 3
- jenner.com/en/news-insights/recognition/chambers-uk-2027-ranks-jenner-and-blocks-london-office-and-five-partners1 of 3
YOUR BRAND, LIVE
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How this leaderboard was made
We asked an AI assistant that searches Google these questions on 21 October 2026:
- What are the best law firms in London?
- Which law firms in the UK do you recommend?
- Top law firms in London right now
- For each answer we noted which businesses it recommended, in order, and which web pages it cited. A business ranks by how many of the 3 answers named it, then by how early it was named.
- Answers come from an AI assistant using Google Search on 21 October 2026. They change from day to day and from one asking to the next, so another day, another assistant or a person asking in their own words can get a different list.
- This is not an endorsement, and it is not a paid ranking: nobody pays to be listed, moved up or taken down. Names and websites are as the assistant gave them.
- Is a listing wrong, or out of date? Email contact@waggle.ae and we will correct it.